Best Free Website Tools: Analytics, Forms, Buttons, Payments, and More

A modern website is not only about design and content. To make it work effectively, attract users and meet the requirements of search engines, it is important to use external online services. And you don’t have to pay: there are many free services for websites on the Internet that will help make it faster, more beautiful and more functional. This article contains only those solutions that really work and have been tested by time.

1. Analytics and statistics

To promote and optimize a website, it is important to understand who visits it, where users come from and how they behave. Here are some free services:

• Google Analytics is a classic analytics tool, especially after the transition to GA4. Great for tracking behavior, funnels, conversions.
• Yandex.Metrica is a free alternative from Yandex with support for scroll maps, webvisor, events and goals.
• Plausible is a lightweight and private service, without cookies, with clean statistics.

2. Tools for the visual

Even if you are not a designer, these services make it easy to create beautiful interface elements for your website:

• Favicon.io — a favicon generator from text, emoji, or images.
• CSS Buttons — a library of stylish buttons with CSS code.
• Box-shadow generator — for creating shadows and volume in the interface.
• GetEmoji — emoji library for inserting into texts, buttons, titles.

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Forms and feedback

Website forms are needed not only to collect contacts, but also to receive feedback, subscribe to a newsletter, or accept orders. Here are proven free solutions:

• Google Forms is a simple and quick way to create a form of any complexity. Suitable for feedback, surveys, applications. Can be embedded into a website via iframe.
• Tally is a modern and flexible form builder with a beautiful design. Supports logic, conditions, redirects.
• Formspree — allows you to process forms without a backend. Simply connect the form, and applications will be sent to your email.

Online payment and donations

If you want to accept payments on the site — be it the sale of a digital product, donations or paid access — these free services will do:

• LiqPay is a Ukrainian service from PrivatBank. Quick integration with the form and support for card payments and Apple Pay.
• PayPal Buttons is a free button generator for accepting payments. Does not require CMS.
• Donatty is a popular tool for donations, you can customize widgets and notifications.

SEO tools and snippet generators

Good SEO optimization is the key to traffic. Here are free tools that will help make your site understandable for Google and Yandex:

• Schema Markup Generator — creates JSON-LD micro-markup for products, articles, FAQs and other content.
• PageSpeed ​​Insights — checks loading speed and gives recommendations for optimization.
• SE Ranking (free plan) — analysis of positions, errors and visibility in search.

Everything for the visual: favicon, emoji, generators

Small but useful tools that add style and convenience to your site:

• Favicon Generator — creates a favicon for all platforms and generates an embed code.
• CSS Buttons — ready-made buttons with animation, you can simply copy HTML+CSS.
• Get Emoji — conveniently copy any emoji for insertion into text, headings and interface.

Useful additions

• Convert Case — converting the case of text (for example, to Title Case).
• Carbon — stylish code screenshots for blogs and articles.
• Coolors — selection of color schemes for website design.

In the next part — chat services, antispam, maps, commenting, widgets social networks.

A modern website is not only text and pictures. To make it convenient, informative and trustworthy for users (and search engines), it is important to add useful functions: from feedback forms to emoji generators. The good news is that you don’t have to buy expensive subscriptions to do this. There are many free online services on the Internet that help improve your website in just a few minutes.

1. Analytics and statistics

Without analyzing visitor behavior, it is difficult to understand what works and what does not. Here are reliable and free tools:

• Google Analytics is the most popular analytical tool. It allows you to track traffic, traffic sources, user behavior and much more.
• Yandex.Metrica is a great alternative from Yandex. Visual maps, goals, detailed reports and even a webvisor – all for free.
• Plausible is a lightweight and confidential service without cookies, suitable for minimalist projects and GDPR compliance.

2. Contact forms

Contact forms are the most important element of the site. They can be added without programming:

• Formspree is an easy way to receive applications by email. It works even without a backend.
• Cognito Forms is a powerful form generator with logic, calculations and autofill. There is a free plan.
• Tally is a visual form designer in the Notion style. Minimalistic and convenient.

3. Buttons and icons

Buttons, icons, button generators for instant messengers and social networks:

• CSS Buttons — a collection of beautiful buttons with ready-made CSS code.
• IconFinder — a database of SVG icons with a free license.
• EmojiCopy — copying emoji in one click for designing texts and buttons.

4. Favicon and visual generators

To make your website look professional, you will need the following generators:

• Favicon Generator — creating favicons of different formats for all devices.
• Get Waves — an SVG wave generator for the website background.
• CSS Gradient — a visual gradient editor with CSS code export.

5. Snippet and Open Graph Generators

The design of links and previews in messengers affects CTR:

• MetaTags.io — Open Graph and Twitter maps generator with preview.
• JSON-LD Generator — creation of schema.org micro-markup for SEO (articles, products, events).
• Rich Snippet Preview — visual preview of the snippet in Google search results.

A modern website is not only about content, but also about convenience, engagement, and visual appeal. Fortunately, there are many free online services that help simplify the creation and maintenance of websites. This article contains the best free services: from favicon and button generators to analytics tools, SEO, and payment integration. All of them are easy to use and do not require technical knowledge.

Graphics and visual design

• RealFaviconGenerator — creates icons for all platforms (iOS, Android, Windows) from regular PNG.
• Favicon.io — generate favicons from text, emoji or images.
• CSS Buttons — ready-made buttons with effects, you can copy HTML/CSS.
• Get Waves — generate SVG waves for backgrounds and dividers.
• Haikei — abstract background shapes, gradients and patterns generator.

Forms and feedback

• Formspree — allows you to receive form submissions by email without backend.
• Google Forms – a convenient way to create surveys, applications and questionnaires.
• Tally – an alternative to Typeform: beautiful, convenient, without code.

Payments and donations

• Donatty is a widget for collecting donations, especially popular among bloggers.
• PayPal Buttons – a simple designer of payment buttons for the site.
• CloudPayments — a solution for stores and services with cards, Apple/Google Pay and subscriptions.

Analytics and SEO

• Google Analytics — detailed statistics on visits and visitor behavior.
• Google Search Console — diagnostics of indexing errors and SEO optimization.
• Yandex.Metrica — an alternative from Yandex with heat maps and webvisor.
• PageSpeed Insights — load speed check and recommendations from Google.

Security and privacy

• Let’s Encrypt — free SSL certificates for HTTPS.
• Security Headers — HTTP header checking and basic protection against XSS, clickjacking, etc.
• Cloudflare — free DDoS protection, caching, CDN, and website speed improvement.

All of these services are free, easy to integrate, and make launching and maintaining a website much easier. Choose the right one — and make your resource more convenient, beautiful and safer without spending money.

Before implementing a service on a site, consider its load, support, compatibility with the CMS and compliance with GDPR rules. Check how it affects the page loading speed, especially when it comes to scripts for buttons, chats or analytics. We recommend using only those tools that you are technically and legally confident in.

Frequently asked questions (FAQ)

What services should not be used? Avoid outdated solutions without HTTPS, non-working plugins, and “stubs” with restrictions. Also, be careful with generators that insert unnecessary ads or require access to site data.

Can I use multiple services at the same time? Yes, but do it wisely. Do not overload the site with scripts. It is better to choose 2-3 key solutions that cover the main tasks – analytics, forms, functionality.

Are there universal solutions?
Some designers and platforms offer integrations with dozens of services at once. But if you have a WordPress or custom-written site, it is better to choose specifically – for a specific task.

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Which services were the most useful for you? Tell us about it in the comments – we will definitely add to the article!