What is a Selling Website: Main Tasks and Goals

In the sphere of already familiar digital technologies, where every second client searches for information on the Internet, the ability to “sell” online is becoming not a luxury, but a necessity. And here a selling site comes into play – a tool that can turn a casual visitor into your client. Let’s figure out what such a site consists of, what tasks it solves and what makes it truly successful. So, below we will discuss what a Selling Site is, as well as the main tasks and goals that an online seller pursues.

Online Tools for Selling

In the era of digital business, a selling site is just the tip of the iceberg. Its success depends on a variety of tools that help attract, retain and convert the audience.

1. SEO and contextual advertising
   For users to find the site, it must be optimized for search engines. Skillful setup of contextual advertising (Google Ads, Yandex.Direct) helps to direct hot traffic directly to the sales page.
2. CRM systems
   They help manage customer data, track requests and set up sales automation. Integration of CRM (for example, AmoCRM or Bitrix24) with the site increases the efficiency of interaction with clients.
3. Analytics tools
   Google Analytics, Yandex.Metrica and other services track user behavior: how many people entered, how much time they spent on the site and at what stage they left.
4. Chatbots and online consultants
   Live communication in real time, for example, via a WhatsApp widget or integration with chatbots, helps answer clients’ questions and engage them in a purchase.

What is a Selling Site and why is it needed?

A selling site is not just a page with goods or services. This is a strategically built platform, the purpose of which is to solve the main task: to attract attention, inspire trust and provoke action.

Why do you need such a site? To:

• Capture an audience that is looking for a specific product or solution to their problem.
• Replace a sales manager: the site leads the client from the first point of contact to the final conversion.
• Simplify the decision-making process. People most often buy where everything is as clear and convenient as possible.

What are the main tasks and goals that a client sets for a sales site?

Each client, ordering the development of a sales site, wants one thing – results. And the result can be different:

1. Sales growth
   The direct goal is to increase conversion from advertising, increase the number of applications and orders.
2. Retaining attention
   A good selling site hooks the user from the first seconds. The visual part and the ability to convey key information concisely and clearly are important here.
3. Demonstration of expertise
   A sales website often becomes a “calling card” of a company, where cases, reviews and facts confirming professionalism are collected.
4. Sales automation
   The fewer calls “just to clarify”, the better. The site itself should answer questions: from price to advantages.

Technical component

Important technical aspects without which a selling website will not work:

1. Adaptability
   More than 70% of users access from mobile devices. The site should work perfectly on any screen.
2. Loading speed
   Users will not wait for the site to load. Optimizing images and code helps keep the speed high.
3. Integration with external services
   Online payment, chat bots, feedback forms and even built-in calculators should work without failures.
4. Ease of management
   A convenient admin panel (for example, WordPress, Tilda, 1C-Bitrix) allows you to make changes quickly and without unnecessary costs.

Basics of successful sales

Creating a selling website is an art. Here are some basics that make a website successful:

1. A clear USP
   What makes your product unique? Why should a client choose you? A USP (unique selling proposition) is an anchor that keeps a client on the website.
2. Call to action (CTA)
   Each page screen should end with a clear call to action: “Leave a request”, “Get a free consultation”, “Buy now”.
3. Social proof
   Reviews, cases, ratings, real success stories inspire confidence.
4. Emotional involvement
   People buy based on emotions. Use catchy headlines, compelling videos, and strong examples.

Types of Sales Websites

Sale websites come in different formats, and their choice depends on the goals of the business:

1. Landing Page
   A one-page site with a clear structure: from the client’s problem to the solution and the “Buy” button. Ideal for one product or service.
2. Multi-page site
   Suitable for business with a wide range of products or services. Such sites usually have sections: “About the company”, “Products”, “Cases”, “Contacts”.
3. Online store
   This is a large-scale platform where customers can select a product, add it to the cart and place an order directly on the site.
4. Corporate site with selling elements
   A company site that combines informational and commercial functions.

A selling site is your digital showcase, a manager and consultant all rolled into one. It not only demonstrates the product, but also helps the client make a choice in your favor.

Want to create such a site? Remember that its success depends not only on the design, but also on how well it meets the needs of your customers.